The Metro front page

When analyzing the front page of the paper there were some differences with this edition of metro compare to other editions. This was the Matchzone edition meaning the paper was mostly about football and other sports rather than its conventional content. The mainhead of the newspaper was at the top but on this editions instead of having a blue background the background is a football stadium which goes with the Matchzone theme of the newspaper. There is also a puff at the top of the newspaper, saying “Inside Today” showing the readers that the matchzone is inside the newspaper. The slogan is also placed at the top under the Metro logo “The worlds most popular free newspaper” by deciding to use the word world instead of UK it makes metro seem bigger than it actually is. The name Metro is short for the word metropolitan which which signifies to us that the metro focuses on distribution in metropolitan cities. The conventional use of the blue, white and red logo may signify the patriotism of the newspaper, using the colors of the UK flag.

The headline is placed on the left side of the front page also being the lead story in the newspaper.The headline does not explain much to the audience just the basics of who and what, “BAKER CHIMP TWEET SHAME” under the headline there is a sub head which explains what the headline is about a bit more this time saying ” BBC FIRES STAR OVER ROYAL BABY “JOKE”” this explains the situation to us in somewhat more detail. Also by placing the quotation marks around the word joke the Metro is showing their audience that they do now agree with the joke and don’t see it as a joke. Under the sub head there is the stand first which explains the story in a lot more detail and also tells the reader to go to page 5 to continue reading about the story. There is also a by-line next to stand first which shows the reader the name of the journalist who wrote the article. Having a by-line for a journalist is very important and it shows that they are quite a good journalist and have to experience and respect.

There is also a secondary lead which is about the royal family which also links to the main lead story by both the stories being about the royal family. The secondary lead shows us Prince Harry holding an invicitus games shirt for his baby. There is also a caption there explaining to us the picture explaining to us that this image has something to do with the invictus games. On the right side of the newspaper there is also the Menu which shows us the different stories that are covered within the newspaper as well as the pages that the stories are on. Than there is an advert at the bottom of the page for carphone warehouse which relates to the target audience of the Metro, attracting the tech savvy people.