Metro content prediction

I wanted to predict the content I would find within the newspaper, it terms of soft news, hard news, celebrity, lifestyle, advertising and sport. I personally predicted that there would be a majority of advertisements and celebrity and lifestyle, this is because its a free newspaper that is used by most to pass the time on the tube and read a couple of eye catching and interesting stories. Also I predicted that there would be a lot of ads because the Metro a free newspaper which forces them to use a lot of advertisements within the newspaper as its the only way that allows them to make profit and gain money throughout the years. To say the least my predictions were pretty accurate yet still off in some aspects.

After looking through the newspaper, looking at every page and putting every article in a tally chart, I found out that around 30 percent of the newspaper is filled with advertisements which was not really a surprise to be as the newspaper is free and due to this they would need to have a lot of advert to gain profit from their newspapers. They also choose specific adverts so they fit in with the theme of the other subjects on the page, for example a page with tech information on it and game information has an ad for technology. The newspaper also had a large amount of sports news, around 20-25 % this was due to the paper being a special Matchzone edition meaning that there is more content about football in this paper rather than in the copies from the different days. There was also a lot of soft news, lifestyle and celebrity news which is put into the paper for the entertainment of the readers, these articles are put within the newspaper to get the readers interested within the newspaper so they keep on reading and so they are able to see more advertisements within the newspaper the more they read and they might find something that they like. There was still quite a bit of hard news which was at the beginning of the newspaper, the hard news is for people who are more into hard news rather than soft news and the other types of news that might not interest them as much.