The Metro Target audience

The Metro is one of the most popular and most read newspapers in the east of England. With a readership of 1895000 the Metro is one of the most successful paper with advertisers lining up to be featured within the newspaper. Only 764108 copies of the Metro are distributed around the east of England yet they reach over 1.5 million people. This is due to the newspaper being reusable on the tube and people picking it up and leaving it behind for others to read. This allows them to get a higher readership, it also allows them to charge more for their advertising due to their high reach. Advertising is the main form of income for the newspaper due to it being free and available to anyone who either uses the tube or walks near or past a newsagent.

People who read the Metro are majority male with 109900 of the reader being male and the rest 796000 being female.The majority of people who read the Metro are middle class with 1058000 of adults being in the ABC1 class and the rest being AB adults. Also with the majority of the readers of the newspaper being between the ages of 18-44(1284000) and the rest being below 18 and above 44. The data also shows us that many of the the audience of the Metro are people are employed in a full time job, showing us that majority of the people reading the newspaper are professionals.

Also the Metro pride themselves in their readers, advertisers are told that the readers of the Metro are quite professional and up to date with the most recent technology, and they are also very social in their internet free time, happy to go to the bar after work and have a couple of drinks. They are also mostly middle class and have professional jobs and want to strive to do more and get to the top of their career and profession. This all shows the advertisers that the audience of the Metro had spending power as they can afford to go get drinks after work every week. The people are involved in their community and embrace their place of living. With the metro calling them urbanites which are people who live within cities and towns.